Newspapers

$
You Hope the reader sees it so you pay more for placement.

Radio

$
You hope that they even have their radio on, but the salesperson has an answer, you need multiple spots over multiple days.

Television

$$
Same as radio only they add on you need multiple channels with multiple time slits.

How do you measure your R.O.I.?

?
Pretty much impossible unless you constantly bug the customer with that question.

Google says Native Apps are Dying

* Consumers must be "bribed" to download.
* They typically won't download a businesses app.
* Even when incentivized, they uninstall at the end of the promotion.

But the Big ones:
* Apps are Extremely Expensive.
* Less than ONE in every 10,000 that have been developed were actually profitable!
* You are trying to convince people you are already doing business with to download.
* Typical apps are worthless when it comes to bringing in New Customers.

"Native Apps are Dying" = Google